Tweed Chamber Strategic Plan Statement – August 2017

Tweed Chamber Strategic Plan Statement – August 2017

A recent strategic planning meeting of the Tweed Chamber of Commerce has identified key areas of interest to our members and business stakeholders in the Tweed Shire. These key areas were identified with the assistance of a survey provided to members and stakeholders in August 2017.

The Key Areas identified by the Tweed Chamber of Commerce in a strategic planning meeting were:

Advocacy:

The Tweed Chamber advocates positively toward:

  • Airport (NSW/QLD border) – Entry Statement
    Positive welcoming signage (eg. ‘Welcome to the Tweed’) with the purpose of attracting and directing visitors to the region to the Tweed Shire
  • Jack Evans Boat Harbour Utilisation
    The provision and support of additional water sport and/or other business activities
  • Council Fees / Development Application costs for Small Business
    Advocating for reduction or fairer assessment of DA fees/charges for new and existing businesses. Support assessment of parking issues currently facing existing commercial entities
  • Tweed Tourism promotion
    To assist tourism bodies in the promotion of the Tweed Shire for business and as a tourism destination

Education:

The Tweed Chamber stands for education for members including:

  • Digital Marketing
    A feature breakfast event specifically on digital marketing to be organised with keynote speakers which specialise in various forms of digital marketing
  • Processes (DA) and fees in Tweed Shire for business
    The opportunities and hurdles facing new and existing businesses in the Tweed Shire
  • Cyber Crime / Safety
    The challenges relating to cyber security and requirements due to changes to the Privacy Act

Networking:

Actively promoting and supporting networking opportunities:

The Tweed Chamber intends to continue to actively participate in and promote networking opportunities for members.

The promotion of networking events does not necessarily require they be organised by the Tweed Chamber. Networking events may be promoted for individuals or groups on a case-by-case basis at the discretion of the Tweed Chamber.

Marketing:

The Tweed Chamber seeks to raise the profile of local business:

Regular articles to be scheduled for posting on the Tweed Chamber website and its social media accounts.

Article content to be provided by Tweed Chamber board members, Tweed Chamber members and select organisations and individuals.

Members will be asked via monthly breakfast surveys (email or paper questionnaires) which will assist in contributing topics of interest.

Additional article submissions or topics of interest can be provided via the Tweed Chamber website submission form.

These articles will be scheduled and disseminated via the Tweed Chamber website and across associated social media accounts.

Major Sponsor Program:

The Tweed Chamber are appreciative for the ongoing support that our existing and former major sponsors provide.

To this end, the Tweed Chamber will be seeking expressions of interest for this major sponsor program, and will continue through the 2017-2018 period.

The existing sponsorship program structure will be examined and modified as required, with the purpose to provide more value for these sponsors, if circumstances allow.

Business Excellence Awards Tweed Shire (BEATS):

Along with representatives from the Kingscliff and Murwillumbah Chambers of Commerce, the Tweed Chamber intends to actively participate and promote the BEATS Awards 2018.

2017-08-30T10:49:09+00:00 By |Announcement|Comments Off on Tweed Chamber Strategic Plan Statement – August 2017