One of the greatest opportunities for leaders today is to understand that Design Thinking is not just a problem solving tool for delivering products and services to market, but its a CREATIVE problem-solving tool with a wide variety of technological and business applications.
Design Thinking is the philosophy, mindset and toolset you use when you want to start something new or give something a complete overhaul.
Importantly though, Design Thinking does that at speed (“speedboats”) and this is why companies like Google, Facebook, Apple, Amazon and Uber have all embedded this into their thinking. McKinsey says “they outperform industry-benched growth by as much as two to one”.
Our global team have used Design Thinking to solve some gnarly business challenges over the years. It’s the essential step to designing a great User Experience and the fastest way to justify and validate your design while getting signoff in the process.